New BALANCE GREY DAYS
A global celebration of New Balance’s signature color. Grey Days honors decades of quiet confidence, design legacy, and cultural impact. The 2025 campaign spanned product, community, and experience, with flagship events like the LA launch experience, blending movement, heritage, and style. The day featured creative workshops open to the public - candle-making, collaging - and talks with NB ambassadors and athletes including Aminé and Andrew Reynolds.
