With 15 years of experience across marketing, creative operations, and production, I specialize in transforming complexity into clarity - building scalable systems, evolving ways of working, and delivering cross-platform campaigns that resonate.

I’ve led high-performing teams and held senior roles at Sony Music, Vice Media, Vogue Digital, Refinery29, Kate Spade, and McCann NY, where I built global creative studios, restructured workflows, and helped shape enterprise-wide change. My background spans brand IP development, campaign strategy and execution across digital and broadcast, content, social, experiential, influencer, XR, e-commerce, and retail.

Whether I’m designing new operational models or integrating AI tools to unlock efficiency and creativity, I bring strategic clarity and a collaborative mindset to every challenge. I believe the best outcomes come from coaching teams, aligning stakeholders, and leading with purpose.