NEW BALANCE x FC PORTO
From Porto to SoHo, this immersive event celebrated New Balance’s partnership with FC Porto through food, music, sport, and culture. A Portuguese-inspired mercado anchored the space alongside custom merch, an espresso bar, DJ sets, and a live match watch party with local fan clubs. The day also featured a special live podcast taping with Men in Blazers, rounding out a true cross-continental moment in the heart of NYC.
