Mariah Carey, Christmas 2023
We followed Mariah on her 2023 North American Christmas Tour as part of our campaign to drive streaming of her mega hit, “All I Want For Christmas is You”.
We shot a short-form narrative piece and a fan-centric music video for her YouTube, cut an Afterparty BTS video only available to YouTube Premium subscribers. In addition to creating a suite of platform-specific social assets for all of Mariah's channels, we launched a new fan Tiktok account and ran a digital advertising flight. For the 5th year in a row we reached Christmas #1 on the Billboard charts.
Christina Aguilera, Beautiful 2022
To mark the 20th anniversary of Christina Aguilera’s iconic track Beautiful we blah blah blah
Mariah Carey x Walkers
For the 25th anniversary of Mariah’s “All I want for Christmas is You” we partnered with legendary director Joseph Khan to shoot a broadcast commercial for Walkers Crisps, and a music video across one two day shoot. To support the Christmas campaign, we unearthed the original Super 8 footage of Mariah’s Original Music Video, and cut an all new version with never-before-seen footage. We partnered with Amazon, Spotify and Apple to create custom campaigns, and for final campaign sparkle, we called Mariah’s celebrity pals and created a star-studded celebrity sing along video.
29Rooms
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Equinox Sports Clubs
TKTK Launched a New Sister Brand for Equinox sport Clubs in collaboration with Kirsty Godso. Alongside the brand and a Brick And Mortar Location in Nolita, we created a merch line
The White Stripes
TKTK Seven Nation Army Glitch Mob Remix. TK Awards
